About the
Project
Background
Seabuck Ayurveda is the only company in India that manufactures Sea buckthorn-based skin care range of products – both for domestic and salon use. Sea buckthorn is known for amazing benefits to the human body and contains a large no of vitamins meant to keep the human body refreshed and skin replenished. Their product range had a large number of mid-level brands and none of them carried any premium value.
Objective
Agency was tasked to develop a new range of Premium Skin care packaging range and a new range of Salon products.
Strategy
Agency developed a new range of products that catered to up end of the market namely as Anti-aging, Anti-Blemish and Anti-Acne creams apart from Skin Whitening Cream. Also, a range of Rose based Toner, Cleanser and Hand & Body Lotion were also developed. Agency also developed a series of Print Ads for Women oriented magazines to promote the Seabuck range of products.
